The Popularity of the Regent Figures and Slogans in the Perspective of Socio-Cultural Mediatization

Reza Praditya Yudha* -  Universitas Indonesia, Indonesia

DOI : 10.24269/ars.v11i1.5623

The purpose of this study is to find out the popularity of the figures and slogans of the Tulungagung regents. This study elaborates previous researches stating that figures and slogans are forms of messages in the peripheral route that influence the people's political attitudes. This study argues that the communal culture of the people corresponds to the processing of information through the peripheral route. This study uses a mixed method that quantitatively surveys 192 respondents to find out the popularity of the regent figures and slogans in the last 23 years, as well as qualitatively applies the concept of mediatization to understand the socio-cultural context underlying the way people interpret the figure and the slogan of the regent. This study finds that the people have experienced a peaceful and harmonious social situation during the reign of Heru Tjahjono who coined the slogan "guyub rukun". The people are trying to raise the spirit of togetherness and harmony by reconstructing the slogan of "guyub rukun" in various sites and activities. This makes Heru Tjahjono and “guyub rukun” popular in the people's daily lives.

Supplement Files

Keywords
Regent Figure; Regent’s Slogan; Mediatization; Tulungagung;
  1. Amălăncei, B., Cîrtiţă-Buzoianu, C., & Daba-Buzoianu, C. (2017). Looking for The Best Slogan: An Analysis of the Slogans of the 2016 Romanian Parliamentary Campaign. Studies and Scientific Researches-Economic Edition, 0(26). http://dx.doi.org/10.29358/sceco.v0i26.394
  2. Anjelita, I. (2020). Analisis Perilaku Produsen dalam Meningkatkan Kepuasan Konsumen (Studi Kasus di Lugo Coffee House Tulungagung. http://repo.uinsatu.ac.id/id/eprint/17767/
  3. Ardiyanti, D. (2019). Dampak dana remitansi tenaga kerja Indonesia bagi kemandirian ekonomi keluarga dan perekonomian masyarakat Purworejo Ngunut Tulungagung dalam perspektif ekonomi Islam. (Thesis, IAIN Tulungagung). http://repo.iain-tulungagung.ac.id/id/eprint/10527/
  4. Ardiantoro, J. et. al. (2017). Evaluasi PILKADA 2017: PILKADA
  5. Transisi Gelombang Kedua Menuju PILKADA Serentak
  6. Nasional. Jurnal Pemilu dan Demokrasi Perludem, 10.
  7. Arif, M.S. (2020). Meningkatkan Angka Partisipasi sebagai Upaya Menjamin Legitimasi Hasil Pemilihan Kepala Daerah dan Wakil Kepala Daerah di Tengah Pandemi Covid-19. Jurnal Tata Kelola Pemilu Indonesia, 2(1), 18-40. https://lib.ui.ac.id/detail?id=20512624&lokasi=lokal
  8. Asfar, M. (2006). Pemilu dan perilaku memilih 1955-2004. Surabaya: Pustaka
  9. Eureka.
  10. Averbeck-Lietz, S. (2013). French and Latin American perspectives on mediation and mediatization: A lecture note from Germany. Empedocles: European Journal for the Philosophy of Communication, 3(2), 177–195.
  11. Bengtsson, S., Fast, K., Jansson, A. & Lindell, J. (2021). Media and basic desires:
  12. An approach to measuring the mediatization of daily human life.
  13. Communications, 46(2), 275-296. https://doi.org/10.1515/commun-2019-
  15. Billig, M. (1995). Banal Nationalism. New York: Sage Peopleations Ltd.
  16. Hamad, I. (2008). Memahami Komunikasi Pemasaran Politik. Mediator: Jurnal Komunikasi, 9(1), 147-162. https://doi.org/10.29313/mediator.v9i1.1141
  17. Hepp, A. (2019). Deep Mediatization (1st ed.). Londo: Routledge.
  18. https://doi.org/10.4324/9781351064903
  19. Irawan, P. (2006). Penelitian Kualitatif & Kuantitatif untuk Ilmu-ilmu Sosial. Jakarta: FISIP UI.
  20. Kriyantono, R., & McKenna, B. (2017). Developing a culturally-relevant public relations theory for Indonesia. Jurnal Komunikasi: Malaysian Journal of Communication, 33(1), 1–16. http://doi.org/10.17576/jkmjc-2017-3301-01
  21. Krotz, F. (2017). Explaining the mediatisation approach. Javnost, 24(2), 103–118.
  22. https://doi.org/10.1080/13183222.2017.1298556
  23. Kurniawan, R. (2021). Analisis Strategi Pemasaran dan Persaingan pada Bisnis Warung Kopi Kekinian (Modern) dan Warung Kopi Tradisional di Kabupaten Tulungagung. (Thesis: IAIN Tulungagung). http://repo.uinsatu.ac.id/id/eprint/22692/
  24. Lotan, F. F. (2019). Making a positive internet through Socmed Agawe Guyub. International Journal of Communication and Society, 1(1), 9–16. https://doi.org/10.31763/ijcs.v1i1.22
  25. Lundby, K. (Ed.). (2014). Mediatization of Communication (Handbook of
  26. Communication Science). Germany: De Gruyter.
  27. Newsome, C. (2002). The Use of Slogans in Political Rhetoric. The Corinthian, 4(3), 21-35.
  28. Ni’amah, L. U. (2018). Pemilih Muda, Sosial Media dan Partisipasi Pemilih Pada Pemilihan Kepala Daerah Tulungagung 2018. Al-I'lam: Jurnal Komunikasi dan Penyiaran Islam, 2(1), 22-36.
  29. Olokungboye, S. (2019). “O To Gee” (Enough Is Enough), An Exploratory Sociological Analysis of a Political Campaign Slogan in Nigeria. Socialsci Journal, 5, 124-130. http://purkh.com/index.php/tosocial/
  30. Patton, M. Q. (2002). Qualitative Research and Evaluation Methods, 3rd
  31. ed. Thousand Oaks: Sage Peopleations.
  32. Sari, K.T.L. (2019). Partisipasi Masyarakat pada Pemilihan Bupati di Kabupaten
  33. Tulungagung tahun 2018 Ditinjau dari Hukum Positif dan Hukum Islam. (Thesis: IAIN Tulungagung). http://repo.iain-tulungagung.ac.id/11509/
  34. Sen, K. (2003) Radio days: Media-politics in Indonesia, The Pacific Review, 16(4), 573-589, DOI: 10.1080/0951274032000132263
  35. Seto, A. (2017). Netizenship, activism and online community transformation in
  36. Indonesia. Singapore: Palgrave Macmillan
  37. Ting-Toomey, S. (2005). Identity negotiation theory: Crossing cultural
  38. boundaries. Theorizing about intercultural communication, 211-233.
  39. Wilczewski, M., et al. (2017). The impact of individualism-collectivism orientation and communal orientation on employees’ attitudes toward intercultural communication: The case of Chinese employees in an MNC. Journal of Intercultural Communication, (45), 1404-1634. https://www.immi.se/intercul-tural/nr45/wilczewski.html
  40. Radar Tulungagung. Calon TKI dari Tulungagung Meningkat Pesat. Retrieved on June, 27th 2022 from https://radartulungagung.co.id/tahun-2022-calon-tki-dari-tulungagung-meningkat-pesat/
  41. Tempo.co. Cerita Syahri Mulyo Jadi Bupati Tulungagung Kurang dari 1 Menit. Retrieved on June, 27th 2022 from https://nasional.tempo.co/read/1130090/cerita-syahri-mulyo-jadi-bupati-tulungagung-kurang-dari-1-menit
  42. Tulungagung in Figures 2022. Statistics of Tulungagung Regency. Retrieved on June, 27th 2022 from https://tulungagungkab.bps.go.id

Full Text: Supp. File(s):
Untitled
Subject
Type Research Instrument
  Download (201KB)    Indexing metadata
Article Info
Submitted: 2022-07-28
Published: 2022-11-20
Section: Artikel
Article Statistics: