Analisis Penerapan Strategi Pemasaran Produk Tabungan Easy Wadiah

Sheilamida Nanda Muhaeni* -  Universitas Muhammadiyah Surabaya, Indonesia
Phatriakalista Intan Apsari -  Universitas Muhammadiyah Surabaya, Indonesia
Moh. Yusron -  Universitas Muhammadiyah Surabaya, Indonesia
Arin Setiyowati -  Universitas Muhammadiyah Surabaya, Indonesia

DOI : 10.2426/10.24269

This research is the result of a qualitative research that aims to explain and analyze the Marketing Strategy of Easy Wadiah Savings Products BSI KCP Rungkut 1 Surabaya. This research includes Field Research where the author examines directly in the field to collect the data he wants to find. The data sources used are primary data and secondary data. Data collection techniques were carried out by observation, interviews, and literature studies. The results obtained are that Wadiah is a deposit from one party to another, both individuals and legal entities that must be guarded and returned whenever the depositor wants it. This paper also explains the tariffs and costs of the Easy Wadiah Savings product at Indonesian Islamic Bank KCP Rungkut 1 Surabaya and the marketing strategies used to market the Easy Wadiah Savings product. From the results of this study, the advice that can be given is that BSI KCP Rungkut 1 Surabaya can introduce BSI products, especially the Easy Wadiah Savings product to the public and its advantages are as wide as possible by increasing promotion through social media and BSI in the future can further improve quality, one of which is improving service. maximum capacity, more complete facilities and infrastructure, more stable management so that BSI vision and mission can be achieved
  1. Agrosamdhyo, R. (2021). Implementasi Bauran Pemasaran Terhadap Produk Simpanan Pada Pt. Bank Syariah Indonesia (Bsi) Kantor Cabang Pembantu Ayani Singaraja. Widya Balina : Jurnal Ilmu Pendidikan Dan Ekonomi, 6(1), 1–6. https://doi.org/https://doi.org/10.53958/wb.v6i11.71
  2. Ashari, R., Syam, A. R., & Budiman, A. (2017, November). The World Challenge of Islamic Education Toward Human Resources Development. In Proceeding of International Conference on Islamic Education (ICIED) (Vol. 2, No. 1, pp. 169-175).
  3. Candrakusuma, M., & Santoso, A. (2021). Tinjauan Komprehensif Konsep Uang Taqiyuddin An-Nabhani. Musyarakah: Journal of Sharia Economic (MJSE), 1(1), 20-33.
  4. Candrakusuma, M. (2020). Teladan Rasulullah SAW Sebagai Dasar Implementasi Sumber Daya Insani. Journal of Islamic Banking, 1(2), 149-167.
  5. Desminar. (2019). Akad Wadiah Dalam Perspektif Fiqih Muamalah. Menara Ilmu, XIII(3), 25–35.
  6. Dian Lailatullailia, Setiyowati, A., & Wahab, A. (2021). The Role of Sharia Banks as Nazhir Partners in the Management of CWLS Retail SWR001 Investment Products. Perisai : Islamic Banking and Finance Journal, 5(1), 95. https://doi.org/10.21070/perisai.v5i1.1317
  7. Harmoko, I. (2018). Strategi Pemasaran Produk Penghimpunan Dana Bank Syariah dalam Upaya Meningkatkan Pangsa Pasar Perbankan Syariah. Wadiah : Jurnal Perbankan Syariah, 2(1), 16–28.
  8. Indonesia, P. B. S. (2021a). BSI Tabungan Easy Wadiah. Bank Syariah Indonesia.
  9. Indonesia, P. B. S. (2021b). Informasi Lengkap Tentang Bank Syariah Indonesia. Bank Syariah Indonesia.
  10. Intan Apsari, P., Setiyowati, A., & Huda, F. (2022). Implementation Of Synergy Of Zis Fund Management In Sharia Banking And Zakat Management Organizations (Opz) For Strengthening The Zakat Ecosystem. Perisai : Islamic Banking and Finance Journal, 6(1), 1–16. https://doi.org/10.21070/perisai.v6i1.1590
  11. Jalahudin, A. (2015). Pengaruh Pengetahuan Konsumen Mengenai Perbankan Syariah Terhadap Keputusan Menjadi Nasabah Tabungan Wadiah. Ekonologi : Jurnal Ilmu Manajemen, 2(April), 95–100.
  12. Jamaiyah, & Susianto. (2020). Analisis Strategi Pemasaran Produk Deposito Mudharabah Dalam Menarik Minat Masyarakat Pada PT. Bank Sumut Syariah KCPSy Marelan Raya. Jurnal FEB, 1(1), 773–783.
  13. Jannah, W., Diana, N., & Mawardi, M. C. (2019). Analisis Faktor-Faktor Yang Mempengaruhi Minat Nasabah Atas Tabungan Wadiah. E-Jra : Fakultas Ekonomi Dan Bisnis Universitas Islam Malang, 08(02), 11–22.
  14. Juliana, H. (2021). Analisis faktor terhadap minat nasabah menggunakan tabungan wadiah barokah di bank syariah adam kota bengkulu. Institut Agama Isslam Negeri (IAIN) Bengkulu.
  15. Karim, Z. (2017). Strategi Pemasaran Bank Syariah. Stadium : Jurnal Kajian Sosial, Agama, Hukum, Dan Pendidikan, 1(1), 1–12.
  16. Lutfi, M. (2020). Penerapan Akad Wadiah di Perbankan Syariah. Madani Syariah, 3(2), 132–146.
  17. Muflihatin, S. I., Nursamsi, & Khoirul, M. M. (2021). Strategi Pemasaran dalam Meningkatkan Jumlah Nasabah Tabungan Simpanan Pelajar ( Simpel ) pada PD . BPR Bank Daerah Lamongan. Jurnal Ilman : Jurnal Ilmu Manajemen, 9(2), 76–87.
  18. Novianto, A. S. (2021). Pengaruh Pendatapan Dan Tingkat Bonus Terhadap Tabungan Wadiah Perbankan Syariah Di Indonesia. Journal Koperasi Dan Manajemen, 02(02), 53–60.
  19. Puspitasari, D. (2019). Penerapan Akad Wadi’Ah Pada Tabungan Simpanan Pelajar (Simpel) iB di Pt. BRI Syariah Kantor Cabang Purwokerto. INSTITUT AGAMA ISLAM NEGERI (IAIN) PURWOKERTO.
  20. Putri, N. S., & Aravik, H. (2021). Analisis Produk Tabungan Wadi’Ah Pada PT. Bank Pembiayaan Rakyat Syariah Al-Falah Banyuasin. Jurnal Ilmiah Mahasiswa Perbankan Syariah (JIMPA), 1(1), 1–10. https://doi.org/10.36908/jimpa.v1i1.2
  21. Rois, A. K. (2022). Analisis Pengaruh Financing to Deposit Ratio dan Non Performing Finance terhadap Return on Asset Bank Umum Syariah di Indonesia. Jurnal Masharif Al-Syariah: Jurnal Ekonomi dan Perbankan Syariah, 7(1), 312-332.
  22. Rois, A. K., & Suprianto, S. (2021). Analisis Manajemen Sumber Daya Insani. Musyarakah: Journal of Sharia Economic (MJSE), 1(2), 100-109.
  23. Rois, A. K., & Sugianto, D. (2021). Kekuatan Perbankan Syariah di Masa Krisis. Musyarakah: Journal of Sharia Economic (MJSE), 1(1), 1-8.
  24. Sumarni, S., Nasir, M., Syam, A. R., & Ampry, E. S. (2021, December). Improving Education Quality Improvement Through Organizational Culture. In Prosiding Seminar Nasional & Internasional.
  25. Syahrizal, A., & Setiawan, H. (2019). Strategi Pemasaran Tabungan Wadi’ah Simpatik pada Bank Syariah Mandiri Cabang Kuala Tungkal. Al-Mizan : Jurnal Ekonomi Syariah, 2(1), 88–106.
  26. Syakarna, N. F., Ronaldo, W. D., & Hidayat, F. (2021). Status Perubahan Akad Wadi’ah Yad Al-Amanah menjadi Wadi’ah Yad Adh- Dhamanah Pada Bank Syariah. Musyarakah : Journal of Sharia Economics, 1(2), 146–154.
  27. Syam, A. R., Supriyanto, A., & Mustiningsih, M. (2020). Democratic Leadership and Decisions Making on Education in Islamic Perspective. Cendekia: Jurnal Kependidikan Dan Kemasyarakatan, 18(1), 33-47.
  28. Syam, A. R., & Arifin, S. (2018). Islamic Educational Institution Policies Based on Creative Economic the Asean Era Economic Community. EDUKASI: Jurnal Pendidikan Islam (e-Journal), 6(1), 49-63.
  29. Syam, A. R., & Arifin, S. (2019, June). Quality of Educational Services in Islam Perspective. In WESTECH 2018: Proceedings of 1st Workshop on Environmental Science, Society, and Technology, WESTECH 2018, December 8th, 2018, Medan, Indonesia (Vol. 439). European Alliance for Innovation.
  30. Utami, S. (2019). Penerapan Bauran Peamasaran Produk Tabungan Mudharabah Pada Bmt At-Taqwa Muhammadiyah Cabang Lubuk Buaya Padang. Institut Agama Islam Negeri (IAIN) Batusangkar.
  31. Wijaya, R. H. (2021). Tinjauan Fikih dan Praktik Akad Al-Wadiah Pada Perbankan Syariah di Indonesia. Jurnal Ilmiah Mahasiswa Manajemen, Bisnis Dan Akuntansi (JIMMBA), 3(2), 302–310. https://doi.org/10.32639/jimmba.v3i2.816
  32. Wulansari, A., Sumaryanti, L., & Syam, A. R. (2022). Dampak Transformasi Perpustakaan Desa Berbasis Inklusi Sosial Terhadap Kesejahteraan Masyarakat. Publication Library and Information Science, 5(2), 34-47.

Full Text:
Article Info
Submitted: 2022-06-11
Published: 2022-03-15
Section: Articles
Article Statistics: