Analisa Pengaruh Literasi Keuangan Melalui Media Sosial Instagram Terhadap Pengelolaan Keuangan Generasi-Z

Penulis

  • Lina Ayu Safitri Universitas Bina Sarana Informatika
  • Chriswardana Bayu Dewa Universitas Bina Sarana Informatika

DOI:

https://doi.org/10.24269/asset.v5i2.6030

Abstrak

Penelitian ini bertujuan untuk memberikan pemahaman mengenai pengaruh literasi keuangan melalui media sosial terhadap perilaku pengelolaan keuangan generasi Z. Penelitian ini menggunakan metode penelitian kuantitatif. Data diperoleh dari data primer yang dikumpulkan melalui pendistribusian kuesioner kepada responden. Pengujian hipotesis menggunakan analisis regresi berganda dibantu dengan program SPSS. Berdasarkan hasil analisis yang dilakukan dengan uji statistik, diperoleh hasil bahwa literasi keuangan berpengaruh terhadap pengelolaan keuangan generasi Z dan penggunaan media sosial instagram berpengaruh terhadap pengelolaan keuangan generasi Z

 

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Unduhan

Diterbitkan

2022-12-31

Cara Mengutip

Safitri, L. A., & Dewa, C. B. (2022). Analisa Pengaruh Literasi Keuangan Melalui Media Sosial Instagram Terhadap Pengelolaan Keuangan Generasi-Z. ASSET: Jurnal Manajemen Dan Bisnis, 5(2). https://doi.org/10.24269/asset.v5i2.6030

Terbitan

Vol 5 No 2 (2022): Desember

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