1. Home
  2. Vol 16, No 2 (2021)
  3. Amalia

Analysis of MSMEs Recovery using Digital Technology in the Covid-19 Pandemic Era

Aviza Dwi Amalia(1), Fadilla Citra Melati(2*)
(*) Corresponding Author

DOI: 10.24269/ekuilibrium.v16i2.2021.pp117-128


Abstract


The goal of this study is to examine the MSMEs sector's defense and recovery from the COVID-19 pandemic's slump. Not only is the COVID-19 epidemic wreaking havoc on people's health, but it's also wreaking havoc on the global economy, which has seen a substantial drop. Because the MSMEs sector was formerly a large contributor to Indonesia's Gross Domestic Product, it is one of the sectors most hit by the COVID-19 epidemic. More than half of all MSMEs had previously gone bankrupt and had to close their doors. The drop in product demand resulted in a fall in MSMEs actors revenue turnover, which had an impact on the laid-off workforce. However, in light of the current circumstances and conditions, the government and MSMEs owners are not powerless to find a way out of this downturn. In this epidemic era, the government has partnered with digital e-commerce platforms like as Lazada, Shopee, Bukalapak, Tokopedia, and others to give facilities for MSMEs players to survive and grow their businesses. Furthermore, MSMEs owners take use of the potential of social media to advertise their MSMEs goods, allowing them to continue their company without having to meet with potential customers face to face. Even though the COVID-19 epidemic has not yet finished, this is projected to turn MSMEs into national economic restorers.

Keywords


MSMEs;COVID-19; Social Media; Pandemic; E-Commerce

Full Text:

References


  1. Agustiyanti. (2020). Ekonomi Kuartal II Negatif 5,32%, Apakah Indonesia Sudah Resesi? katadata. KataData.co.id
  2. Aslamiah, M. (2013). Metode Penelitian. Karya Ilmiah Skripsi UIN Malang, 58–72.
  3. Awali, H. (2020). Urgensi Pemanfaatan E-Marketing Pada Keberlangsungan Umkm Di Kota Pekalongan Di Tengah Dampak Covid-19. BALANCA : Jurnal Ekonomi Dan Bisnis Islam, 2(1), 1–14. https://doi.org/10.35905/balanca.v2i1.1342
  4. Cesaroni, F. M., & Consoli, D. (2015). Are small businesses really able to take advantage of social media? Electronic Journal of Knowledge Management, 13(4), 257.
  5. Dewi, N. I., & Melati, F. C. (2021). The Impact on Economic and Environmental Development of COVID-19 Pandemic: a Case Study in Indonesia. Ekuilibrium: Jurnal Ilmiah Bidang Ilmu Ekonomi, 16(1), 1–11.
  6. Idris, M. (2021). Apa Itu UMKM: Pengertian, Kriteria, dan Contohnya. Kompas.com. https://money.kompas.com/read/2021/03/26/153202726/apa-itu-umkm-pengertian-kriteria-dan-contohnya?page=all
  7. Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons, 53(1), 59–68.
  8. Kurniawan, P. (2017). Pemanfaatan media sosial Instagram sebagai komunikasi pemasaran modern pada Batik Burneh. Competence: Journal of Management Studies, 11(2).
  9. McNabb, D. E. (2015). Fundamentals of Quantitative Research. In Research Methods in Public Administration and Nonprofit Management (pp. 159–169). Routledge.
  10. Praditya, A. (2019). PENGARUH MEDIA SOSIAL DAN KOMUNIKASI BISNIS TERHADAP PERKEMBANGAN BISNIS ONLINE SHOP. JURNAL SeMaRaK, 2(1), 31–43.
  11. Priantoro, B. (2020). DAMPAK COVID-19 PADA PERUBAHAN SOSIAL MASYARAKAT. KOCENIN Serial Konferens, 1(1), 1–11.
  12. Putra, F. E. (2020). Revolusi Komunikasi Dan Perubahan Sosial (Dampak Pandemi Covid-19 Pada Mahasiswa). Kareba, 9(2), 267–281. journal.unhas.ac.id/index.php/kareba
  13. Ramadhani, N. (2020). UMKM Pengertian dan Perannya dalam Ekonomi. akseleran.com. https://akseleran.com
  14. Rokhaniyah, S., & Sinta, S. (2021). Penguatan Ketahanan Masyarakat di Era Pandemi Covid-19. Journal of Community Development, 1(2), 71–77.
  15. Samsiana, S., Herlawati, Nidaul Khasanah, F., Trias Handayanto, R., Setyowati Srie Gunarti, A., Irwan Raharja, Maimunah, & Benrahman. (2020). Pemanfaatan Media Sosial dan Ecommerce Sebagai Media Pemasaran Dalam Mendukung Peluang Usaha Mandiri Pada Masa Pandemi Covid 19. Jurnal Sains Teknologi Dalam Pemberdayaan Masyarakat, 1(1), 51–62. https://doi.org/10.31599/jstpm.v1i1.255
  16. SatgasCovid-19. (2021). Covid19. Satuan Tugas Penanganan Covid-19. https://covid19.go.id/
  17. Srirejeki, K. (2016). Aplikasi Media Sosial untuk Pemberdayaan USAha Mikro Kecil dan Menengah (UMKM) di Era Ekonomi Digital. Masyarakat Telematika Dan Informasi, 7(1).
  18. Sugiyono, P. D. (2009). Metode Penelitian Kuantitatif Kualitatif Dan R&D, Bandung: Cv. Alvabeta.
  19. Thaha, A. F. (2020). DAMPAK COVID-19 TERHADAP UMKM DI INDONESIA. Jurnal Brand, 2(1). https://ejournals.umma.ac.id/index.php/brand
  20. Widyaningrum, P. W. (2016). Peran media sosial sebagai strategi pemasaran pada sewa kostum Meiyu Aiko Malang. Al Tijarah, 2(2), 230–257.
  21. Winarti, C. (2021). Pemanfaatan Sosial Media oleh UMKM Dalam Memasarkan. Universitas Tanjungpura, 195–206.

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.