Sinergitas Pemerintah Desa dengan Swasta melalui Program Corporate Sosial Responsibility (CSR) antara Desa Lubai Persada dan PT. Musi Hutan Persada Kabupaten Muara Enim

Abstract

The concept of Corporate Social Responsibility (CSR) has evolved to encompass not only the pursuit of company profits, but also the contribution to the social and economic development of local communities. However, there are still many communities surrounding companies that are often overlooked. This study aims to address this gap by examining the collaboration between the government and the private sector in implementing CSR programs, with a case study of Lubai Persada Village and PT Musi Hutan Persada Lubai Ulu Subdistrict, Muara Enim Regency in 2023. The study also explores the challenges encountered in implementing CSR programs to empower communities in Lubai Persada Village.The research methodology employed is qualitative, utilizing interview and documentation techniques for data collection. The results indicated that the collaboration between the Village Government and the private sector in implementing CSR programs has encountered challenges. The CSR program of PT Musi Hutan Persada has not been effective, as many individuals still do not experience the direct impact of the program.The challenges faced in implementing CSR programs include: (a) limited resources; (b) ineffective internal coordination; and (c) lack of public understanding.Therefore, the Village Government should: First, the government should establish effective communication with the private sector through regular meetings to discuss community needs and potential company contributions. Second, the government should establish a joint monitoring and evaluation system to assess the success of the program and correct shortcomings.