Watching Cultural Hybridity in Hinduism Myth on The PRISMA Series Road to Baliphex 2022
DOI:
https://doi.org/10.24269/ars.v11i2.6834Abstract
The Indonesian Philatelic Association (PFI) collaborated with PT. Pos Indonesia launched a special edition of PRISMA stamps to welcome Baliphex 2022, uniquely on PRISMA stamps there are symbols of ‘Wayang Kamasan’ painting (Balinese) and Mahabharata story (Indian) initiated by PFI. Researchers view that the special edition PRISMA series road to Baliphex 2022 is not just proof of payment and an event promotion tool, but as has meaning in each of the symbols that reflected Balinese and Indian culture. This study aims to reveal the representation of Balinese and Indian cultures in the PRISMA series Road to Baliphex 2022. We use Roland Barthes' semiotic method with units of analysis of denotation, connotation, and mythology. The results show that Balinese culture in PRISMA's Road to Baliphex 2022 series is structured through Mahabharata in Wayang Kamasan symbols, Baliphex events, and stamp elements that have denotative and connotative meanings. The mythology that appears in the PRISMA series Road to Baliphex 2022 is the myth of Hinduism, which is the belief of the majority of Balinese people. Hinduism mythology is structured through the symbolization Saput Poleng, Flags of Kober, Merdah and Tualen, Horse Carts, Big Trees, Ornaments, and Temples. The Hinduism mythology in the PRISMA series Road to Baliphex 2022 is not assembled through a single cultural representation, but with cultural hybrids from Mahabharata (Indian) and Wayang Kamasan (Balinese). This research contributes to the thesis statement that postage stamps can be used by the community as communication media to represent a certain ideology through a series of symbols with cultural hybridity.
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References
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Weifen, Q. (2023). A Study of Traditional Chinese Elements in Balinese Culture: An Acculturation Perspective. Jurnal Aristo (Social, Politic, Humaniora), 11(1), 71–97.
Wong, M. (2019). Postage Stamps as Windows on Social Changes and Identity in Postcolonial Hong Kong. In Multimodal Communication (pp. 55–80). Springer International Publishing. https://doi.org/10.1007/978-3-030-15428-8_3
Yehia, E. F., Alzahrani, H. J. M., Reid, D. M., & Ali, M. A. (2022). Tourism, national identity, and the images on postage stamps: the case of Saudi Arabia. Journal of Tourism History, 14(1), 70–102. https://doi.org/10.1080/1755182X.2022.2092221
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Andreou, S., & Zantides, E. (2018). Constructing official culture through stamps: The case of the Republic of Cyprus. Journal of Balkan and Near Eastern Studies, 20(1), 66–85. https://doi.org/10.1080/19448953.2017.1375264.
Barthes, R. (1972). Mythologies. New York: The Noonday Press.
Brunn, S. D. (2011). Stamps As Messengers of Political Transition. Geographical Review, 101(1), 19–36. https://doi.org/DOI:10.1111/j.1931-0846.2011.00070.x
Bushnell, D. (2011). Philatelic feminism: The portrayal of women on stamps of Argentina, Colombia, Cuba, and the United States (1893-2006). In Women’s Studies (Vol. 40, Issue 7, pp. 829–852). https://doi.org/10.1080/00497878.2011.603622
Butchart, G. C. (2016). The communicology of Roland Barthes’ Camera Lucida: reflections on the sign–body experience of visual communication. Visual Communication, 15(2), 199–219. https://doi.org/10.1177/1470357215624308
Clothier, I. M. (2005). Created Identities: Hybrid Cultures and the Internet. Convergence, 11(4), 44–59. https://doi.org/10.1177/1354856505061053
Dash, A. K., Pattnaik, P., & Suar, D. (2010). Cultural Hybridity in Indian Television Commercials-State of the Art to Future Technology. Media Watch, 1(1), 1–6. https://doi.org/10.1177/0976091120100101
Demetriou, K., & Symeonidou, S. (2021). Stamped allegories of disability: representations of the disabled body on postage stamps. Disability & Society, 1–26. https://doi.org/10.1080/09687599.2021.1983417
Dobson, H. (2002). Japanese postage stamps: propaganda and decision making. Japan Forum, 14(1), 21–39. https://doi.org/10.1080/09555800120109014
Eriyanto. (2011). Analisis Framing: Konstruksi, Ideologi, dan Politik Media (Cetakan ke-4). Yogyakarta: LKiS.
Frewer, D. (2002). Japanese postage stamps as social agents: some anthropological perspectives. Japan Forum, 14(1), 1–19. https://doi.org/10.1080/09555800120109005
Heer, S. K. (2022). Food for thought: India, postage stamps and banal nationalism. South Asian Popular Culture, 20(3), 331–348. https://doi.org/10.1080/14746689.2022.2115732
Hoed, B. (2014). Semiotik & Dinamika Sosial Budaya (Edisi ke-2). Depok: Komunitas Bambu.
Jones, R. A. (2004). Science in national cultures: The message of postage stamps. Public Understanding of Science, 13(1), 75–81. https://doi.org/10.1177/0963662504042692
Kamble, S. v., Watson, P. J., Marigoudar, S., & Chen, Z. (2014). Varieties of Openness and Religious Commitment in India: Relationships of Attitudes toward Hinduism, Hindu Religious Reflection, and Religious Schema. Archive for the Psychology of Religion, 36(2), 172–198. https://doi.org/10.1163/15736121-12341283
Krall, M. A., Parks, M. M., Krebs, E., Mann, B. W., Maison, K., & Jensen, R. E. (2022). Chemistry in the mail: Stamps from around the globe and public science communication in the twentieth century. Public Understanding of Science, 31(2), 136–151. https://doi.org/10.1177/09636625211032465
Leclerc, J. (1994). The Political Iconology of the Indonesian Postage Stamp (1950-1970). Indonesian Postage Stamp, 15–48.
Lee, P. T. (2022). Using cultural hybridity as an analytic lens for missiological research. Missiology: An International Review, 50(1), 48–62. https://doi.org/10.1177/00918296211043532
Limor, Y., & Tamir, I. (2021). The Neglected Medium: Postage Stamps as Mass Media. Communication Theory, 31(3), 491–505.
Loren, D. D. (2015). Seeing hybridity in the anthropology museum: Practices of longing and fetishization. Journal of Social Archaeology, 15(3), 299–318. https://doi.org/10.1177/1469605315574789
Mudana, I. W. (2016). Inovasi Bentuk Lukisan Wayang Kamasan sebagai Seni Kemasan Pasar. Mudra: Jurna; Seni Budaya, 31(2).
Neuman, W. L. (2014). Social Research Methods: Qualitative and Quantitative Approaches. In Pearson Education (Seventh Edition). Pearson Education Limited.
Pang, A. T. F. (2022). Stamping ‘Imagination and Sensibility’: Objects, Culture, and Governance in Late Colonial Hong Kong. Journal of Imperial and Commonwealth History, 50(4), 789–816. https://doi.org/10.1080/03086534.2022.2057744
Raappana-Luiro, L. (2022). Happy hearts do not hang down: the design process for the 2018 Valentine’s Day postage stamps of Finland. Visual Communication, 21(4), 507–517. https://doi.org/10.1177/1470357220917435
Reeves, D. (2015). Religious themes in Central European postage stamps, 2006–2010. Journal of Cultural Geography, 32(2), 169–194. https://doi.org/10.1080/08873631.2015.1021093
Scott, D. (1992). National Icons: The Semiotics of the French Stamp. French Cultural Studies, 3(9), 215–234. https://doi.org/https://doi.org/10.1177/095715589200300901
Setiawan, H. (2016). Memaknai Identitas Indonesia Melalui Prangko Di Masa Orde Baru. Thesis Magister: Universitas Gajah Mada.
Sobur, A. (2020). Semiotika Komunikasi: Vol. Cetakan ke-6. Bandung: Remaja Rosdakarya.
Soerjono. (2012). Filateli: Dunia Penuh Warna. PT Pos Indonesia (PERSERO).
Sofia, A. (2021). Retorika Imaji Filantropi Islam Modern Dalam Prangko Amal Muhammadiyah. Jurnal Sosiologi Agama, 15(2), 149–170. https://doi.org/http//dx.doi.org/10.14421/jsa.2021.152.01
Sucipto, F. D., & Yuda, R. (2021). Analisis Parergon Penyintas Bencana Terhadap Visual Prangko Tsunami Aceh Tahun 2005. INVENSI: Jurnal Penciptaan Dan Pengkajian Seni, 6(1), 1–11. http://koleksiprangko-uangkuno.blogspot.com/2010/09/prangko-
Sujoko, A., & Fahira, N. A. (2022). The Role of Media Framing as Watchdog for Forest and Land Fires in Indonesia. Jurnal Aristo (Social, Politic, Humaniora), 10(1), 61–79.
Sujoko, A., Khotimah, K., Masyitah, A. D., & Wahyudi, D. (2022). Controversial Behavior of Political Elites In Indonesia During The Covid-19. Al-Balagh: Jurnal Dakwah Dan Komunikasi, 7(2), 275–306. https://doi.org/https://doi.org/10.22515/al-balagh.v6i2.3402
Weifen, Q. (2023). A Study of Traditional Chinese Elements in Balinese Culture: An Acculturation Perspective. Jurnal Aristo (Social, Politic, Humaniora), 11(1), 71–97.
Wong, M. (2019). Postage Stamps as Windows on Social Changes and Identity in Postcolonial Hong Kong. In Multimodal Communication (pp. 55–80). Springer International Publishing. https://doi.org/10.1007/978-3-030-15428-8_3
Yehia, E. F., Alzahrani, H. J. M., Reid, D. M., & Ali, M. A. (2022). Tourism, national identity, and the images on postage stamps: the case of Saudi Arabia. Journal of Tourism History, 14(1), 70–102. https://doi.org/10.1080/1755182X.2022.2092221
Zelkovitz, I., & Limor, Y. (2023). The war of the 60 stamps: the battle for public opinion – how the Nakba influenced Jordanian postage stamps. British Journal of Middle Eastern Studies, 50(1), 19–37. https://doi.org/10.1080/13530194.2021.1903834
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