Preferences and Behaviour of Gen Z Voters in the 2024 Indonesian Presidential Election
DOI:
https://doi.org/10.24269/ars.v12i3.11274Abstract This study investigates the preferences and political behaviour of first-time voters in the 2024 elections, focusing on how religious beliefs, rationalism, and social media impact their political judgments. The primary objective of this research is to explore the factors influencing the political decisions of Generation Z voters, who constitute a significant demographic in the electoral process. The study aims to assess the extent to which social media platforms shape political awareness and decision-making while also examining the role of digital literacy in fostering informed political participation.The study employs a qualitative descriptive method using a cluster random sampling strategy, with approximately 204 University Ahmad Dahlan (UAD) students as respondents. The findings indicate that social media platforms, particularly Instagram and TikTok, have become the dominant sources of political information, reflecting a shift from traditional to digital media. First-time voters prioritize politicians with clear visions, goals, and concrete work programs over those engaging in negative campaigns. Additionally, the study highlights the challenges young voters face, including money politics and low political engagement at the local level. Despite these obstacles, the strong rejection of money politics and the commitment to clean democracy among youth voters demonstrate their potential to drive ethical and inclusive political reforms.Based on these findings, this study recommends enhancing digital literacy programs to equip young voters with critical thinking skills when consuming political content online. Future research should further explore the long-term effects of social media-driven political engagement and investigate how different digital platforms influence voter behaviour across diverse socio-political contexts. Expanding the study to a broader demographic beyond university students may also provide deeper insights into the evolving dynamics of youth political participation.
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Aspinall, E., & Mietzner, M. (2019). Indonesia’s democratic paradox: Competitive elections amidst rising illiberalism. Bulletin of Indonesian Economic Studies, 55(3), 295–317.
Bahry, M. (2023). Identitas Keagamaan dan Preferensi Politik: Studi Kasus Pemuda Muhammadiyah. Jurnal Sosiologi Agama, 10(2), 201–220.
Bartels, L. M. (2010). The Study of Electoral Behavior. In The Oxford Handbook of American Elections and Political Behavior (pp. 239–261). Oxford University Press.
Budiardjo, M. (2008). Dasar-Dasar Ilmu Politik. Jakarta: Gramedia Pustaka Utama.
Bennet, L. W., & Segerberg, A. (2013). The logic of connective action: Digital media and the personalization of contentious politics. Cambridge University Press.
Campbell, A., Converse, P. E., Miller, W. E., & Stokes, D. E. (1960). The American Voter. University of Chicago Press.
Castells, M. (2012). Networks of outrage and hope: Social movements in the internet age. Polity Press.
Damayanti, M., & Fauzi, A. (2022). Political participation trends among Indonesian youth: A study on Gen Z's engagement in elections. Journal of Political Studies, 18(2), 123–135.
Downs, A. (1957). An Economic Theory of Democracy. New York: Harper & Row.
Evita, M. (2023). Peran Media Sosial dalam Meningkatkan Partisipasi Politik Generasi Muda di Indonesia. Jurnal Komunikasi, 15(2), 123–140.
Fatah, R. (2024). Sikap Pemuda Muhammadiyah terhadap Politik Uang dalam Pemilu 2024. Jurnal Etika Politik, 5(1), 77–90.
Huntington, S. P. (1991). The third wave: Democratization in the late twentieth century. University of Oklahoma Press.
Inglehart, R. (2018). Cultural evolution: People's motivations are changing, and reshaping the world. Cambridge University Press.
Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of social media. Business Horizons, 53(1), 59–68.
Lipset, S. M. (1959). Some social requisites of democracy: Economic development and political legitimacy. American Political Science Review, 53(1), 69–105.
Muzahid, A. H., & Akbar, A. A. (2024). Komunikasi politik Prabowo meraih suara anak muda dalam Pemilu 2024. Syntax Literate: Jurnal Ilmiah Indonesia, 9(2), 402–410.
Naifah, S. (2024). Preferensi Politik Pemuda Muhammadiyah dalam Pemilu 2024: Pendekatan Rational Choice. Jurnal Ilmu Politik, 12(1), 45–60.
Norris, P., & Inglehart, R. (2001). Cultural obstacles to equal representation. Journal of Democracy, 12(3), 126–140.
Norris, P. (2004). Young people and political activism: From the politics of loyalties to the politics of choice. Harvard University Press.
Perdana, R. (2023). Partisipasi Politik Generasi Z di Era Digital: Studi pada Pemuda Muhammadiyah. Jurnal Politik Digital, 3(2), 99–115.
Rahman, M. T. (2020). Digital citizenship in Indonesia: Youth political participation through social media. UII Press.
Ramadhana, A. F., & Mutiah, M. (2024). The influence of political issues on social media Instagram @ganjar_pranowo on the preferences of Generation Z Surabaya in the 2024 presidential election. The Commercium, 8(2), 173–180.
Schudson, M. (1998). The good citizen: A history of American civic life. Free Press.
Setiawan, H. D., & Djafar, T. M. (2023). Partisipasi politik pemilih muda dalam pelaksanaan demokrasi di Pemilu 2024. Populis: Jurnal Sosial dan Humaniora, 8(2), 201–213.
Tajfel, H., & Turner, J. C. (1979). An integrative theory of intergroup conflict. In W. G. Austin & S. Worchel (Eds.), The Social Psychology of Intergroup Relations (pp. 33–47). Brooks/Cole.
Tampubolon, S. L., Armanda, T. B., Manurung, D. Y., Sinaga, U., Nababan, L., & Bangun, J. P. (2024). Perilaku pemilih Gen Z pada pemilihan presiden tahun 2024: Studi terhadap perilaku mahasiswi Unimed pada pemilihan presiden 2024. Politika Progresif: Jurnal Hukum, Politik dan Humaniora, 1(2), 299–305.
Tapscott, D. (2008). Grown up digital: How the net generation is changing your world. McGraw-Hill.
Yusrin, S. (2023). Partisipasi generasi millenial dalam mengawasi tahapan Pemilu 2024. Journal on Education, 5(9), 9646–9653.
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2025-02-02
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