Communication Network Analysis on the Issue of #PertaminaKembaliTerbakar on Social Media X year 2023
DOI:
https://doi.org/10.24269/ars.v12i2.8099Abstract
The case of the Pertamina refinery that caught fire again in 2023 became a trending topic on social media platform X (formerly Twitter) shortly after the incident occurred. From this topic, researchers aimed to measure and analyze the communication network that was formed, the topics discussed, and the actors involved. Due to the limited research on social media communication networks related to the issue identification process for companies, this study also focused on analyzing the results of mapping the communication network that formed on social media platform X and its connection to the concept of reputation when a company faces a negative issue. Data collection was done using the Netlytic application, which was then processed using the Gephi application. From the data collection results, the research showed a diameter value of 9, indicating a relatively loose network of actors. The density, with a value of 0.001445, and the reciprocity, with a value of 0.0001443, indicated very low interaction density. From the actor's perspective, there were three main actors with the highest degree of centrality connecting other actors, but the topics discussed tended to be negative. These findings indicate that the actor @detikcom is dominant, with many other actors connected to the account to discuss topics related to Pertamina. The second dominant actors are @geiszchalifah and @giginpraginanto, who, upon further investigation, are active figures on social media providing information and commenting on political issues.
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References
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Juliadi, R., & Saraswati, N. A. (2023). Public Relations Strategy In Issue Management Customer Service At Ibox Indonesia Outlets. Jurnal Komunikasi Dan Binsis, 23–38. https://doi.org/10.46806/jkb.v11i1.986
Kim, J., & Hastak, M. (2018). Social network analysis: Characteristics of online social networks after a disaster. International Journal of Information Management, 38(1), 86–96. https://doi.org/10.1016/j.ijinfomgt.2017.08.003
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Stroud, N. J., & Muddiman, A. (2019). Social Media Engagement With Strategy- and Issue-Framed Political News. Journal of Communication, 69(5), 443–466. https://doi.org/10.1093/joc/jqz029
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Suratnoaji, C., Nurhadi, & Arianto, I. D. (2020). Public opinion on lockdown (PSBB) policy in overcoming covid-19 pandemic in indonesia: Analysis based on big data twitter. Asian Journal for Public Opinion Research, 8(3), 393–406. https://doi.org/10.15206/ajpor.2020.8.3.393
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Yulianti, W., Boer, M., Yunia, A., & Pinariya, J. M. (2022). Respon Krisis Twitter PLN saat Listrik Mati Massal Tahun 2019 untuk Mempertahankan Reputasi Perusahaan. Warta ISKI, 5(1), 10–21. https://doi.org/10.25008/wartaiski.v5i1.149
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Zhou, A., & Rita Men, L. (2023). Theoretical Models for Corporate Social Media Use. In Public Relations Theory III (pp. 503–519). Routledge. https://doi.org/10.4324/9781003141396-33
Akbar, M. A., Masniarara Aziza Balfas Amril, Raiza Syahira, Fahrein Rachel Latisha, & Noor Jihan. (2022). Analisis Struktur Jaringan Komunikasi #Seagames2022 Di Twitter Menggunakan Pendekatan Social Network Analysis (SNA). Jurnal Studi Komunikasi Dan Media, 26(1), 1–16. https://doi.org/10.17933/jskm.2022.4780
Akhyar, D., & Pratiwi, A. S. (2019). Media Sosial dan Komunikasi Krisis. Ultimacomm: Jurnal Ilmu Komunikasi, 11(1), 35–52. https://doi.org/10.31937/ultimacomm.v11i1.1112
Al Majid, A. R., & Nugroho, W. (2022). Analisis Jaringan Komunikasi Opini Publik Pada Fenomena “Pemecatan Dr Terawan†Di Twitter. Wacana: Jurnal Ilmiah Ilmu Komunikasi, 21(2), 336–345. https://doi.org/10.32509/wacana.v21i2.2192
Alfarizi, Moh. K. (2023, April 2). Rentetan Kebakaran Pertamina 2023: Depo Plumpang, Kapal Pengangkut BBM, hingga Kilang Minyak Dumai. Https://Bisnis.Tempo.Co/Read/1710132/Rentetan-Kebakaran-Pertamina-2023-Depo-Plumpang-Kapal-Pengangkut-Bbm-Hingga-Kilang-Minyak-Dumai.
Andriani, M., Wulan Ramadhani, R., & Rahma Utami, S. (2019). Analysis of “Mixue†Communication Network as Electronic Word of Mouth (E-WoM) Using Social Network Analysis.
Azmi, N. A., Fathani, A. T., Sadayi, D. P., Fitriani, I., & Adiyaksa, M. R. (2021). Social Media Network Analysis (SNA): Identifikasi Komunikasi dan Penyebaran Informasi Melalui Media Sosial Twitter. Jurnal Media Informatika Budidarma, 5(4), 1422. https://doi.org/10.30865/mib.v5i4.3257
Berto, A. R., & Murwani, E. (2022). Sociocultural Information Gap in the Dive Tourism Industry: Evidence from Komodo National Park. Jurnal Ilmu Komunikasi, 20(1), 1. https://doi.org/10.31315/jik.v20i1.5062
Carlina, G., & Paramita, S. (2017). PR Crisis Melalui Media Sosial. Jurnal Komunikasi, 9(1), 81. https://doi.org/10.24912/jk.v9i1.211
Coombs, W. T., Holladay, S. J., & Tachkova, E. (2019). Crisis communication, risk communication, and issues management. Public relations theory: Application and understanding, 31-48.
Cornelissen, J. P. (2020). Corporate Communication - A Guide to Theory & Practice. SAGE Publications Ltd.
Doorley, J., & Garcia, H. F. (2020). Reputation Management. Routledge. https://doi.org/10.4324/9781351235020
Eriyanto. (2021). Analisis Jaringan Media Sosial: Dasar-dasar dan Aplikasi Metode Jaringan Sosial untuk Membedah Percakapan di Media Sosial.
Eriyanto, E. (2020). Hashtags and Digital Movement of Opinion Mobilization: A Social Network Analysis/SNA Study on #BubarkanKPAI vs #KamiBersamaKPAI Hashtags. Jurnal Komunikasi Indonesia, 8(3). https://doi.org/10.7454/jki.v8i3.11591
Fitri, A. N., Fitri, Karim, A., & Rachmawati, F. (2021). Strategi Komunikasi Krisis Maskapai Penerbangan di Indonesia. In Jurnal IMPRESI (Vol. 1, Issue 2).
Fitri, V. A., Andreswari, R., & Hasibuan, M. A. (2019). Sentiment analysis of social media Twitter with case of Anti-LGBT campaign in Indonesia using Naïve Bayes, decision tree, and random forest algorithm. Procedia Computer Science, 161, 765–772. https://doi.org/10.1016/j.procs.2019.11.181
Hapsari, D. R. (2016). Peran Jaringan Komunikasi Dalam Gerakan Sosial Untuk Pelestarian Lingkungan Hidup. Jurnal Komunikasi, 01, 25–36.
Himelboim, I. (2017). Social Network Analysis (Social Media). In The International Encyclopedia of Communication Research Methods (pp. 1–15). Wiley. https://doi.org/10.1002/9781118901731.iecrm0236
Himelboim, I., Smith, M. A., Rainie, L., Shneiderman, B., & Espina, C. (2017). Classifying Twitter Topic-Networks Using Social Network Analysis. Social Media + Society, 3(1), 205630511769154. https://doi.org/10.1177/2056305117691545
Juliadi, R., & Saraswati, N. A. (2023). Public Relations Strategy In Issue Management Customer Service At Ibox Indonesia Outlets. Jurnal Komunikasi Dan Binsis, 23–38. https://doi.org/10.46806/jkb.v11i1.986
Kim, J., & Hastak, M. (2018). Social network analysis: Characteristics of online social networks after a disaster. International Journal of Information Management, 38(1), 86–96. https://doi.org/10.1016/j.ijinfomgt.2017.08.003
Knoke, D., & Yang, S. (2019). Social Network Analysis Quantitative Applications in the Social Sciences. SAGE Publications.
Lee, Y., & Kim, J. (2021). Internal Public Segmentation for Effective Internal Issue Management (pp. 39–55). https://doi.org/10.1007/978-3-030-78213-9_3
Milani, E., Weitkamp, E., & Webb, P. (2020). The visual vaccine debate on twitter: A social network analysis. Media and Communication, 8(2), 364–375. https://doi.org/10.17645/mac.v8i2.2847
Norton Hutasoit, K., Setyawan, A., Mutiah, T., Muharam, F., Rahmi, M., Raharjo, A., Nurdiansyah, C., & Rafiq, A. (2023). Respon Krisis Kebakaran Depo Pertamina Plumpang Dalam Analisa Situational Crisis Communication Theory. 4(1).
Ott, L., & Theunissen, P. (2015). Reputations at risk: Engagement during social media crises. Public Relations Review, 41(1), 97–102. https://doi.org/10.1016/j.pubrev.2014.10.015
Prahl, A., Duffy, A., & Min, C. L. H. (2023). Commentary is free: Issue management and gaining capital with thought leadership. Public Relations Review, 49(1), 102277. https://doi.org/10.1016/j.pubrev.2022.102277
Priambodo, A. I., & Arianto, I. D. (2022). Analisis Jaringan Komunikasi pada Tagar #KPKEndGame di Media Sosial Twitter. Warta ISKI, 5(1), 22–34. https://doi.org/10.25008/wartaiski.v5i1.156
Recuero, R., Zago, G., & Soares, F. (2019). Using Social Network Analysis and Social Capital to Identify User Roles on Polarized Political Conversations on Twitter. Social Media and Society, 5(2). https://doi.org/10.1177/2056305119848745
Regester, M., & Larkin, J. (2010). Risk Issue and Crisis Management Public. Kogan Page.
Reuter, C., Hughes, A. L., & Kaufhold, M.-A. (2018). Social Media in Crisis Management: An Evaluation and Analysis of Crisis Informatics Research. International Journal of Human–Computer Interaction, 34(4), 280–294. https://doi.org/10.1080/10447318.2018.1427832
Siregar, I. K., & Haeirina, K. P. (2021). Komunikasi Krisis Pt. Jouska Finansial Indonesia Dalam Pemulihan Citra Perusahaan. Jurnal Pustaka Komunikasi, 4(1), 1–10.
Smith, R. D. (2017). Strategic Planning for Public Relations. Routledge. https://doi.org/10.4324/9781315270876
Stroud, N. J., & Muddiman, A. (2019). Social Media Engagement With Strategy- and Issue-Framed Political News. Journal of Communication, 69(5), 443–466. https://doi.org/10.1093/joc/jqz029
Sudiwijaya, E., Sofyan, N., & Kunci, K. (2022). Pengelolaan Konten Instagram untuk Berinteraksi selama Pandemi Covid 19 Instagram Content Management for Interaction During the Covid 19 Pandemic. Jurnal Aristo (Social, Politic, Humaniora), 10(1), 167–187.
Suratnoaji, C., Nurhadi, & Arianto, I. D. (2020). Public opinion on lockdown (PSBB) policy in overcoming covid-19 pandemic in indonesia: Analysis based on big data twitter. Asian Journal for Public Opinion Research, 8(3), 393–406. https://doi.org/10.15206/ajpor.2020.8.3.393
Theaker, A. (2021). The Public Relations Handbook (A. Theaker, Ed.; 6th ed.). Routledge.
Yulianti, W., Boer, M., Yunia, A., & Pinariya, J. M. (2022). Respon Krisis Twitter PLN saat Listrik Mati Massal Tahun 2019 untuk Mempertahankan Reputasi Perusahaan. Warta ISKI, 5(1), 10–21. https://doi.org/10.25008/wartaiski.v5i1.149
Zempi, C. N., & Rahayu, R. (2019). Part of the Gender, Race, Sexuality, and Ethnicity in Communication Commons, International and Intercultural Communication Commons, and the Social Influence and Political Communication Commons Recommended Citation Recommended Citation Zempi. Jurnal Komunikasi Indonesia, 8(2). https://doi.org/10.7454/jki.v8i2.11195
Zhou, A., & Rita Men, L. (2023). Theoretical Models for Corporate Social Media Use. In Public Relations Theory III (pp. 503–519). Routledge. https://doi.org/10.4324/9781003141396-33
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