Sentiment Analysis on Trans-nationalization of Digital Activism: The Case of #MilkTeaAlliance

Aditya Permana* -  BINUS University, Indonesia
Regina Christianto -  Binus University, Indonesia

DOI : 10.24269/ars.v13i1.10372

Milk tea, a beloved beverage in Asia, has evolved into a symbol uniting pro-democracy activist. The hashtag #MilkTeaAlliance, propagated on Twitter (now “X”), emerged as a potent force for trans-national advocacy, uniting individuals online and onsite in the fight against authoritarianism across regions, including Hong Kong, Taiwan, Thailand, and Myanmar. This study delves into the role of Twitter in raising awareness about authoritarian oppression on a trans-national scale, elucidating the movement’s patterns on the platform. To comprehend the process of trans-nationalization, the study explores how a ‘scale shift’ from national to international is facilitated through Trans-national Advocacy Networks. The findings underscore the pivotal role of Twitter’s openness as a key platform, coupled with the movement’s strategy of disseminating factual information and garnering support, which contributed to its remarkable success in capturing attention.

Keywords
Democratization; Digital Activism; Trans-national Advocacy Network; Asia; Twitter
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Article Info
Submitted: 2024-10-18
Published: 2024-11-25
Section: Artikel
Citation :
In Vol 13, No 1 (2025): January: Forthcoming Issue