Personal Branding D_Kadoor untuk Menaikkan Pupolaritas melalui Instagram

Authors

  • Amanah Rakhim Syahida Universitas Tribuana Tunggadewi Malang
  • Fathul Qorib Universitas Tribuana Tunggadewi Malang

DOI:

https://doi.org/10.24269/ars.v6i1.779

Abstract

The purpose of doing this research is to know how personal branding a person made by utilizing social media. Like the d_kadoor phenomenon of uploading a unique and unique video. In a number of videos shared by him, it looks Kadir Bachmid or d_kadoor behaving witty. Most imitate the behavior of mothers, ranging from clothing, style to the theme of gossip about arisan. Research on d_kadoor is a personal branding domain so that the theory used is personal branding. While the desired approach in this study is a qualitative approach with only one informant, namely Kadir Bachmid as d_kadoor itself. The results of this study illustrate that personal branding can show popular (famous) people. With the following strategies: 1) social media as a primary need. 2) Creative, inofatif, and have high confidence in Social Media For Personal Branding.3) Sensitive to information that is becoming a trend in society.4) Be entertaining.5) Non verbal and verbal communication has an identity.

Downloads

Download data is not yet available.

Author Biographies

Amanah Rakhim Syahida, Universitas Tribuana Tunggadewi Malang

Ilmu Komunikasi

Fathul Qorib, Universitas Tribuana Tunggadewi Malang

Ilmu Komunikasi

References

Bungin, Burhan. (2007). Penelitian Kualitatif: Komunikasi, Ekonomi, Kebijakan Publik, dan Ilmu Sosial Lainnya.Jakarta: Putra Grafika.

Koentjaraningrat. (2009). Metode Penelitian Masyarakat. Jakarta:T. Gramedia

Ruslan, Rosady. (2004). Metodologi Penelitian Public Relations dan Komunikasi.Jakarta : Raja Grafindo Persada.

Sarosa, Samiaji. (2012). Penelitian Kualitatif Dasar-dasar. Jakarta: Indeks.

William L. Rivers - Jay W. Jensen Theodore Peterson. (2003) .Media Massa dan Masyarakat Moderen, Edisi Kedua. Jakarta: PRENADA MEDIA.

Downloads

Published

2018-01-01

Issue

Vol. 6 No. 1 (2018): Januari

Section

Artikel

License


Authors Who Publish whit this journal agree to the following term :

Copyright on any article is retained by the Journal

  1. Author grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this;

  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal;

  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work;

  4. Every accepted manuscript should be accompanied by Copyright Transfer Agreement (CTA), prior to the article publication. CTA can be downloaded here;

=====================================================================================================

Penulis yang mempublikasikan naskahnya pada Jurnal ini menyetujui ketentuan berikut:

Hak cipta pada setiap artikel adalah milik jurnal.

  1. Penulis mengakui bahwa Jurnal ARISTO berhak sebagai mempublikasikan pertama kali dengan bekerja secara bersamaan dibawah Creative Commons Attribution License yang memungkinkan orang lain untuk membagi pekerjaan dengan pengakuan dari pengarang dan publikasi pertama dalam jurnal ARISTO;

  2. Penulis dapat memasukan tulisan secara terpisah, mengatur distribusi non-ekskulif  dari naskah yang telah terbit di jurnal ini kedalam versi yang lain (misal: dikirim ke respository institusi penulis, publikasi kedalam buku, dll), dengan mengakui bahwa naskah telah terbit pertamakali pada Jurnal ARISTO;

  3. Penulis diperbolehkan dan didorong untuk mengirimkan pekerjaan mereka secara daring (misal melalui respositories atau website instansi penulis) sebelum atau selama proses pengiriman pada Jurnal ARISTO berlangsung, ini dapat menjadikan pertukaran informasi yang sangat produktif, dan serta menjadikan kutipan yang banyak dari publikasi;

  4. Setiap naskah yang diterima wajib menyertakan Perjanjian Pemindahan Hakcipta (Copyright Transfer Agreement/CTA), sebelum artikel diterbitkan. CTA dapat diunduh di sini