Inovasi Pemerintahan Kabupaten Banyuwangi Melalui City Branding “The Sunrise Of Java” Sebagai Strategi Pemasaran Pariwisata.

Authors

  • Haidar Fikri Universitas Sebelas Maret Surakarta

DOI:

https://doi.org/10.24269/ars.v5i2.513

Abstract

Branding becomes important in introducing something that you want to offer to masayarakat.Tentu, the government should look at it all because if you want to introduce to the local travel nationally and internationally should give a brand easily recognized and remembered as well as a differentiator with lain.Cirikhas area of a branding is what will be the strategy for the government to offer travel how an area will be known. As well as the use of branding Banyuwangi "The Sunrise Of Java", as the tourism marketing strategy, and thus increase.Sehingga is where branding is very important in a marketing included in marketing pariwisata.Bentuk of all strategies that can said as a government innovation banyuwangi a way to market their tourism through branding.

Author Biography

Haidar Fikri, Universitas Sebelas Maret Surakarta

Program Magister Administrasi Publik

References

Kasali, Renald. 1998. Membidik Pasar Indonesia. Jakarta, PT. Gramedia Pustaka Utama.

Knape,Ellen dan Lundell, Hanna.2011.The Brand Identity and Brand Image Of Gothenburg-A Case Study Of Way Out West.Bachelor Programme In Business Study Goteborg University.

Kotler, Philip. 2005. Manajamen Pemasaran. Jakarta, PT. Indeks. Kelompok Gramedia

Let’s Go To Banyuwangi,2014.Dinas Pariwisata Banyuwangi

Lexy J.Melong. (2007). Metodologi Penelitian Kualitatif. Edisi revisi. Bandung: Rosda Karya.

Moilanen, Teemu & Rainisto. 2009. How to Brand Nations, Cities and Destinations, A Planning Book for Place Branding. USA: Palgrave Macmillan.

Philip Kotler & Kevin Lane Keller. 2009. Manajemen pemasaran. Jakarta, erlangga.

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Published

2017-06-01

Issue

Vol. 5 No. 2 (2017): July

Section

Artikel

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