Digitalisasi Ekonomi Syariah di Kalangan Generasi Z Untuk Peningkatan Literasi Keuangan Syariah (Studi Kasus Mbanking BSI)

Umu Nusaibah* -  Universitas Muhammadiyah Surabaya, Indonesia

DOI : 10.24269/mjse.v12i1.6695

Generation Z is a generation that is active in using the internet, and is also active in communicating through cyberspace, such as using social media applications or messaging applications, with these characteristics, generation Z will become a generation that plays an important role in the development of the Indonesian state. Generation Z is synonymous with digital technology, and also relies heavily on digital communication tools in everyday life. So that digital technology is no longer just a contemporary style but has become a necessity for various activities. This research was conducted to determine the extent of the potential of Generation Z in the development of Islamic economics. The research method uses a literative qualitative method which explains the behavior of Indonesia's Z generation in digital technology or mobile banking and the potential that can be utilized for economic development. The analysis technique used in this case is by reviewing various literature, presenting good data through the observations of generation Z phenomena researchers, then proceed with drawing conclusions.

  1. ANSORI, A. (2016). Digitalisasi Ekonomi Syariah. ISLAMICONOMIC: Jurnal Ekonomi Islam, 7(1), 1–18. https://doi.org/10.32678/ijei.v7i1.33
  2. Cupian, Valentino, U., & Noven, S. A. (2022). Analisis Faktor-Faktor Yang Mempengaruhi Minat Menggunakan Bank Digital Syariah pada Generasi Z: Studi Kasus di Kota BOgor. Jurnal Ilmiah Ekonomi Islam, 8(02), 1679–1688.
  3. Ekonomi, K., Dalam, I., & Nasional, P. E. (2016). Issn : 2477-6157. 02(03), 29–40.
  4. Mahmudan, A. (2022). Survei: Generasi Z Indonesia Paling Gandrung Gunakan Internet.
  5. Marlina, A., & Bimo, W. A. (2018). Digitalisasasi Bank Terhadap Peningkatan Pelayanan Dan Kepuasan Nasabah Bank. Inovator, 7(1), 14. https://doi.org/10.32832/inovator.v7i1.1458
  6. Pratomo, G. Y. (2022). Bank Syariah Indonesia Catat 4,44 Juta Pengguna Baru Mobile Banking. Liputan 6.
  7. Riyodina G. Pratikto1 Shinta Kristanty. (2019). LITERASI MEDIA DIGITAL GENERASI Z (STUDI KASUS PADA REMAJA SOCIAL NETWORKING ADDICTION DI JAKARTA). 1–28.
  8. Syariah, P. E. (2022). 2) 1,2. 2(12), 4139–4144.
  9. Tim Penyusun KBBI edisi lima. (2016). Generasi. Badan Pengembangan Dan Pembinaan Bahasa, Kementerian Pendidikan Dan Kebudayaan Republik Indonesia, 10–23.
  10. UBAH SEPTIANA. (2021). ANALISIS PERSEPSI GENERASI MILENIAL DALAM MENGGUNAKAN M-BANKING. Suparyanto Dan Rosad (2015, 5(3), 248–253.
  11. Widyawati, M. (2022). PENGARUH KEPERCAYAAN NASABAH DAN KUALITAS LAYANAN MOBILE BANKING TERHADAP KEPUASAN NASABAH GENERASI Z DI INDUSTRI JASA PERBANKAN (Studi Kasus: BANK BCA). 8.5.2017, 2003–2005.

Full Text:
Article Info
Submitted: 2023-02-03
Published: 2023-04-30
Section: Articles
Article Statistics: