SAPUTRO, Andri Mei; RIAWAN, Riawan; KRISTIYANA, Naning. Pengaruh Komunikasi Interpersonal Salesman, Harga, dan Produk Kompetitor terhadap Keputusan Pembelian Produk Kopiko di Costumer Base Retail. ASSET: Jurnal Manajemen dan Bisnis, [S. l.], v. 6, n. 2, 2023. DOI: 10.24269/asset.v6i2.8140. Disponível em: https://journal.umpo.ac.id/index.php/ASSET/article/view/8140. Acesso em: 1 feb. 2026.