Pengaruh Harga, Kualitas Produk dan Lokasi Terhadap Pembelian Konsumen

Authors

  • Gilang Mardiyaningsih Universitas Muhammadiyah Ponorogo
  • Sujiono Sujiono Universitas Muhammadiyah Ponorogo
  • Siti Chamidah Universitas Muhammadiyah Ponorogo

DOI:

https://doi.org/10.24269/asset.v2i1.2547

Abstract

This study aims to determine "The Effect of Price, Product Quality and Location on Purchasing Decisions of Consumers on Reog Steak & Chicken Ponorogo)". The population in this study is all consumers who buy at RSC. The number of samples taken was 93 respondents. Data and results of respondents' answers were processed using the SPSS 16. The results showed that the price (X1), product quality (X2), and location (X3) variables had a significant effect on purchasing decisions at the RSC. The test results of the variable which is the most dominant influence on purchasing decisions are product quality. From the results of the study are expected to be beneficial to all parties

Downloads

Download data is not yet available.

References

Arikunto, Suharsimi. (2002). Prosedur Penelitian Suatu Pendekatan Praktek Edisi Revisi V. Jakarta : Rineka Cipta.
Ghanimata, Fiffyanita & Mustafa Kamal. (2012). Analisis Pengaruh Harga, Kualitas Produk dan Lokasi terhadap Keputusan Pembelian (Studi pada Pembeli Produk Bandeng Juwana Elrina Semarang). Vol 1 No 2
Ghozali, Imam. (2011). Aplikasi Analisis Multivariate Dengan Program SPSS. Semarang: Badan Peneliti Universitas Diponegoro.
Kotler, Amstrong. (2008). Prinsip-prinsip Pemasaran 1 Edisi Kedua Belas. Jakarta : Airlangga.
Kotler dan Keller. (2009). Manajemen Pemasaran. Jilid I. Edisi ke-13. Erlangga. Jakarta.
Kotler, Philip. (2000). Manajemen Pemasaran. Jakarta : PT Ikrar Mandiriabadi.
Melati, SP, Rhodiyah, Widiyanto. (2013). Pengaruh Kualitas Produk, Harga dan Lokasi terhadap Keputusan Pembelian Rumah pada Perumahan Graha Candi Golf Sem6arang.
Ratnasari, Aprilia Dewi dan Harti. (2016). “Pengaruh Kualitas Produk , Harga, Lokasi dan Kualitas Layanan terhadap Keputusan Pembelian di Djawi Lanbistro Coffee and Resto Surabaya”. Jurnal Pendidikan Tata Niaga Unesa Vol 3 No.3.
Sanusi, Anwar. (2011). Metodologi Penelitian Bisnis. Jakarta Selatan: Salemba Empat.
Saputro, Rihasto Mega & Mustofa Kamal. (2015). Analisis Pengaruh Kualitas Produk, Harga, Kualitas Pelayanan dan Lokasi terhadap Keputusan Pembelian (Studi Kasus pada Grand Panorama Resto Semarang). Vol 4 No2
Sugiyono. (2012). Metode Penelitian Bisnis (Pendekatan Kuantitatif, Kualitatif dan R & D) Cetakan Ke-16. Bandung: Penerbit Alfabeta.
Swasta, Basu & Irawan. (2008). Manajemen Pemasaran Modern. Yogyakarta: Liberty Yogyakarta.
Tjiptono, Fandy. (2004). Strategi Pemasaran Edisi Kedua. Malang : Bayumedia.
Tjiptono, Fandy. (2012). Manajemen Jasa. Yogyakarta : Penerbit Andi.

Downloads

Published

2020-04-06

How to Cite

Mardiyaningsih, G., Sujiono, S., & Chamidah, S. (2020). Pengaruh Harga, Kualitas Produk dan Lokasi Terhadap Pembelian Konsumen. ASSET: Jurnal Manajemen Dan Bisnis, 2(1). https://doi.org/10.24269/asset.v2i1.2547

Issue

Vol. 2 No. 1 (2019): Edisi Juni 2019

Section

Articles

License

License

Use of the article will be governed by the Creative Commons Attribution license as currently published under the Creative Commons Attribution 4.0 International License (Attribution 4.0 International (CC BY 4.0).

This license permits anyone to copy and redistribute this material in any form or format, compose, modify, and make derivatives of this material for any purpose, including commercial purposes, as long as they give credit to the author for the original work.