Reader Comments

Auto Summarizer Hints

by Soon Macdermott (2020-04-03)


Writing content for the web is becoming a writing style in its own right with short articles, bullet points and headings, brief paragraphs, and a friendly "voice" - all while conveying useful information to the reader. While many articles destined for the net wind up as standalone pieces on landing pages, others are buried in a site and introduced on other pages which link to the complete article. When this happens, a short summary is used to introduce the article and entice the reader to "read more."

Summaries are also used when an article is shared by others, such as when bloggers link to articles found on other blogs. Likewise, determined by the way you have your Site setup, you can also employ a summary in the page's meta description field. In the event the article appears in a search engine's results page, the summary will appear within the description area, enticing searchers to click the link.

Summaries on the net also are known as "abstracts," "excerpts," "teaser copy," and similar terms. Irrespective of the term used, summaries must prepare the reader for what's to come and whet the reader's appetite for more.

Web Summary Length

Web summaries, auto summarizer by design, are short as well as to the point. While different Internet sites may have individual requirements, two or three sentences should be sufficient. The idea is to introduce the article and generate interest, not detail everything that the article covers.

Writing Web Summaries

As tempting as it may be to write "This article will be around..." or "This Web site is approximately...," doing this is boring to the reader. Should the reader is bored reading the summary, it's doubtful that he will click the "read more" link. You may be also tempted to copy and paste the first paragraph into the summary field. This too will bore you reader. While your first paragraph could possibly be interesting, relevant, and fresh, through the time your reader gets to your article, it shall be old, redundant, and boring because he just finished reading the same text before clicking the "read more" link.

An even better approach is to write a completely original summary for your article or blog post. You just wrote an entire article, so coming up with a number of sentences describing it shouldn't be challenging. Try to mimic the tone of the article so that the voice of the summary matches the voice of the article. As an example, if your article is humorous and light, so should the summary. Then again, if your article discusses a serious topic, you'd want the summary to possess a more serious tone.