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Find Business Directory Help

by Gemma Southard (2020-02-04)


Online business directories are fast becoming the information hub of local customers searching for local businesses. Local customers are resigning their old, brittle print directories to the storage bin and turning to their computer and Smart-phone to locate the very best local business in town that caters to their needs.

A survey within the United Kingdom shows that approximately 20 million local customers each month is turning to online business directories to search for local products, services, or businesses. The behavior of local consumers is changing. Clearly print directories are no longer working for local consumers; they are switching to an online business directory for faster, better, and detailed search result. The limited information on a yellow page is fast becoming obsolete against the more detailed local search engine marketing tools like local business directories. These directories can list not only the description of your business but also your business' opening hours, price listings, location map, and also your photo or your office or store photo.

Online business directories, such as the hundreds of free business directories, permit for these extra details to be added to your business directory listing. It's the local businesses who make the most of this chance that can be inviting new customers.

You can find literally hundreds of paid-for and free online business directories out there. But how do you know which ones will be the best and what is the key to perfecting your listing so you stand out from your rival businesses without needing to dish some total amount?

5 Quick Steps to perfecting your online business directory listing

Pick the most common and relevant directories for your business

The most effective online directories are those that have the most range of online visitors or those which are industry-specific. But a word of caution-not all niche or free directory listing fit the bill; some have few to nonexistent user base. A quick search on Google will tell you which ones are worth your time and ones to ditch entirely. Search on Google your "business type" plus "your location": e.g., "accountant in Leeds". Those local business directories that appear on the first 3 search results pages will be the ones to focus. (Look into the online business directory comparison chart to see which directories have the most number of audiences: comparison of top UK online business directories.)

Add your business to all directories

From the list you got on step one, add or claim your business to all of them. Many local business directories buy their listing data from a provider, so do not be surprised if you find your business already listed on many of them. For future success, it is extremely important to list the correct name of your business, address, and smart phone number-review your business' existing list in the event the information is accurate.

Note: look for a confirmation email from each directory within your inbox; follow the steps on the confirmation email to complete your registration.

List as much information on the local business directory listing as allowed

The beauty of online business directory listings is that you can list not only the name, address, and telephone number of your business, you can enrich your listing with more details like business description, clickable website URL, facilities, number of services, logos, opening hours, pictures, etc. Use this opportunity fully to personalize your listing to make it more relatable to your customers. Review the information you entered to ensure it's 100% correct and true to each local directories.

Make or employ a local Special Offer Voucher

Nothing can be faster to convert browsers into actual buyers than offering vouchers or coupons on the local business directory listing. Local consumers are paying attention to the phrase "free" or "special offer"; your business listing will stand out against your rivals should you have these words added. You should not have to offer heaven and earth to you buyers; any type of offer is nice enough to get customers to walk into the door than nothing at all.

Tip: use different voucher codes on each directory in order that you may monitor which directories are giving you the most range of walk in visits.

Interact with the communities on these directories

Online directories are dynamic web business directory pages with vibrant, active community of users. These users or local customers are actively rating and reviewing the listed local businesses they will use, and these ratings and reviews are visible to other directory users. Actually, 70% of consumers trust online business reviews-business directories know this so that they're pushing up local businesses with positive reviews higher on search results. This is yet another small business marketing strategy you can use.