Hudzaifah, Y., Sari, W. P. and Andriyani, R. (2024) “Halal Awareness, Brand Image, and Viral Marketing: Three Key Factors Influencing Purchasing Decisions for Halal Skin Care and Cosmetics Products in Pontianak”, Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi, 19(1), pp. 42–58. doi: 10.24269/ekuilibrium.v19i1.2024.pp42-58.