SETYOWATI, Trias; WIDJAYANTI, Fefi Nurdiana; KRISTIYANA, Naning. The Role of Brand Image in Mediating Social Media Marketing and Customer Relationship on the Decision to Choose a Private University. Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi, [S. l.], v. 20, n. 1, p. 208–228, 2025. DOI: 10.24269/ekuilibrium.v20i1.2025.pp208-228. Disponível em: http://journal.umpo.ac.id/index.php/ekuilibrium/article/view/9482. Acesso em: 30 apr. 2026.