HUDZAIFAH, Yasir; SARI, Wulan Purnama; ANDRIYANI, Risa. Halal Awareness, Brand Image, and Viral Marketing: Three Key Factors Influencing Purchasing Decisions for Halal Skin Care and Cosmetics Products in Pontianak. Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi, [S. l.], v. 19, n. 1, p. 42–58, 2024. DOI: 10.24269/ekuilibrium.v19i1.2024.pp42-58. Disponível em: http://journal.umpo.ac.id/index.php/ekuilibrium/article/view/8621. Acesso em: 22 may. 2026.