Setyowati, T., Widjayanti, F. N., & Kristiyana, N. (2025). The Role of Brand Image in Mediating Social Media Marketing and Customer Relationship on the Decision to Choose a Private University. Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi, 20(1), 208–228. https://doi.org/10.24269/ekuilibrium.v20i1.2025.pp208-228