Analisis Isi Skripsi Kehumasan di Perguruan Tinggi

Rachmat Kriyantono* -  Universitas Brawijaya Malang, Indonesia

DOI : 10.24269/ars.v8i1.2127

This study aims to prove three hypotheses, namely public relations theories have been widely adopted in the theses of public relations students, the theory that dominates public relations studies is the Theory of Excellence, and the most widely used of the method is qualitative. The researcher conducted a content analysis on student thesis in universities in Surabaya and Malang City in 2015 until 2019. The samples of this study were 388 theses of the students majoring in the Public Relations study. This study has proven the three hypotheses, namely the theses have applied Public Relations theories, the most widely used of the theory is Excellence theory, and the Qualitative method is the most widely used of the method. This research has also confirmed that the public relations field is not only focused on practice, but also theoretical studies. This study also confirms that the development of public relations in Indonesia is in line with the development of public relations in the United States, that is, from the practical dimension to the dimension of theoretical study

Keywords
Excellence Theory; Public Relations Theories; Student
  1. Adhikarya, R. (1983). Knowledge transfer and usage in communication studies: The US-ASEAN case. Singapura: Asian Mass Communication Research and Information Center (AMIC).
  2. Ajianto, I. D. B., Kriyantono, R., & Wulandari, M. P. (2018). Praktek PR Excellent humas pemerintah daerah, Jurnal ARISTO, 6(1), 99-124.
  3. Ardianto, E. (2011). Metode penelitian untuk public relations: Kuantitatif dan kualitatif. Bandung: Simbiosa Rekatama Media.
  4. Ayish, M.I. (2003). Beyond western-oriented communication theories a normative Arab-Islamic perspective, Journal of the European Institute for Communication and Culture, 10(2), 79-92.
  5. Berger, C. R., & Chaffee, S. H. (1987). The study of communication as a science. Di Berger, C. R., & Chaffee, S. H. (Eds.). Handbook of communication science. London: Sage Publication.
  6. Bosley, C. (2014). Two-way symmetrical communication in a non-profit organization. (Master's thesis, San Diego State University).
  7. Botan, C., & Hazleton, V. (2009). Public Relations Theory II. New York: Routledge.
  8. Bowen, S.A. (2010). An Examination of Applied Ethics and Stakeholder Management on Top Corporate Websites. Public Relations Journal, 4(1).
  9. Brimeyer, T., Eaker, A., & Clair, R. (2004). Rhetorical strategies in union organizing : A case of labor versus management. Management Communication Quarterly, 18(1), 45-75.
  10. Buhman, A., Ihlen, O., & Aaen-Stockdale, C. (2019). Connecting the dots: A bibliometric review of Habermasian theory in public relations research. Journal of Communication Management, 23(4), 444-467.
  11. Bungin, B. (2007). Metode penelitian sosial: Format-Format Kuantitatif & Kualitatif. Surabaya: Airlangga University Press.
  12. Cisneros, J.D., McCauliff, K.L., & Beasley, V.B. (2009). The rhetorical perspective: Doing, being, shaping, and seeing. Dalam D.W. Stacks & M.B. Salwen. (Eds.). An integrated approach to communication theory and research. NY: Routledge.
  13. Culbertson, H. M., Jeffers, D. W., Stone, D. B., & Terrell, M. (1993). Social, political, and economic contexts in public relations: Theory and cases New Jersey: Lawrence Erlbaum Associates Publisher.
  14. Cutlip, S., Center, A., & Broom, G. (2011). Effective public relations. Jakarta: Kencana Prenada.
  15. Dilenschneider, R. L., & Bartiromo, M. (2010). AMA handbook of public relations. New York: AMACOM Books. Diakses melalui ProQuest ebrary: http://search.proquest.com/docview/733800619/950B246E5399414EPQ/2?accoun tid=46437
  16. Fiske, J. (2002). Introduction to communication studies. New York: Routledge-Taylor & Francis e-Library.
  17. Freeman, R.E. (1984). Strategic management: A stakeholder approach. Boston: Pitman.
  18. Gower, K. K. (2006). Public relations research at the crossroads. Journal of Public Relations Research, 18(2), 177-190.
  19. Greenwood, C.A. (2010). Evolutionary theory: The missing link for conseptualizing public relations. Journal of Publis Relations Reserach, 22(4), 456-476.
  20. Grunig, J.E., & Hunt, T. (1984). Managing Public Relations. New York: Holt, Rinehart & Winston, Inc.
  21. Grunig, J.E. (1989). Symmetrical presuppositions as a framework for public relations theory. In C.H. Botan & V. Hazleton (Eds.), Public relations theory. New Jersey: Lawrence Erlbaum Associates.
  22. Grunig, L.A., Grunig, J.E., & Dozier, D.M. (2002). Excellence in public relations and communication management: A review of the theory and results. Dalam Grunig, L.A., Grunig, J.E., & Dozier, D.M. (Eds.). Excellent public relations and effective organization. New Jersey: Lawrence Erlbaum.
  23. Halff, G., & Gregory, A. (2014). Toward an historical informed Asian model of public relations. Public Relations Review, 40(3), 397-407.
  24. Hallahan, K. (1999). Seven model of framing: Implications for public relations. Journal of Public relations Research, 11 (3), 205-242.
  25. Hartelius, J., & Browning, L. (2008). The application of rhetorical theory in managerial research : A literature review. Magement Communication Quarterly, 22 (1), 3-39.
  26. Heath, R. (2013). Encyclopedia of public relations. (2nd ed.). California: Sage Publication.
  27. Heath, R., & Coombs, T. (2006). Today’s public relations. California: Sage Publication.
  28. Hesse-Biber, S. N., & Leavy, P. (2008). Handbook of emergent methods. New York: Guilford Press.
  29. Horsley, J.S. (2009). Women’s contributions to American public relations, 1940-1970. Journal of Communication Management, 13(2), 100-115.
  30. Ihlen, O., & van Ruler, B. (2009). Introduction: Applying social theory to public relations. Dalam Oyvind Ihlen, Betteke van Ruler & Magnus Frederiksson (Eds.), Public relations and social theory: Key figures and concepts. New York: Routledge.
  31. Johansson, C. (2007). Goffman’s sociology: An inspiring resources for developing public relations theory. Public Relations Review, 33(3), 275-280.
  32. Kent, M. L., & Taylor, M. (2007). Beyond excellence: Extending the generic approach to international public relations. Public Relations Review, 33, 10-20.
  33. Kriyantono, R. (2014). Teknik praktis riset komunikasi. Jakarta: Kencana Prenada Media Group.
  34. Kriyantono, R., Ramadlan, M. F., & Setiawan, A. (2015). Hidden advertising in local election era: Reducing the public’s right of information and critical power of media in Indonesia. International Journal of Development Research, 5(10), 5875-5880.
  35. Kriyantono, R. (2017a). Teori public relations perspektif barat dan lokal. Jakarta: KencanaPrenadamedia Group.
  36. Kriyantono, R., (2017b). Do the different terms affect the roles? A measurement of excellent and managerial role of business and government public relations practices in Indonesia, International Journal of Applied Business and Economic Research, 15(6), 193-209.
  37. Kriyantono, R., Destrity, N. A., Amrullah, A. A., & Rakhmawati, F. Y. (2017). Management of public relations for supporting the anti-corruption national program in Indonesia. International Journal of Applied Business & Economic Research, 15(20), 293-303.
  38. Kriyantono, R., & McKenna. (2017). Developing a culturally relevant public relations theory for Indonesia. Malaysian Journal of Communication, 33(1), 1-16.
  39. Kriyantono, R. (2018). Peran manajerial dan teknisi humas lembaga pemerintah dan swasta. Jurnal ARISTO, 6(1), 1-17.
  40. Kriyantono, R. (2019). Pengantar lengkap komunikasi: Filsafat & etika ilmunya serta perspektif Islam. Jakarta: Prenada.
  41. L’Etang, J. (2002). Public relations education in Britain: A review at the outset of the millennium and thoughts for a different research agenda. Journal of Communication Management, 7(1), 43-53.
  42. Lattimore, D., Baskin, O., Heiman, S.T., & Toth, E.L. (2013). Public relations: The Profession and Practice. New York: McGraw Hill.
  43. Leahigh, A.K. (1993). The history of-Quote, unquote-Public relations. Public Relations Quarterly, 38 (3), 24-25.
  44. Mulyana, D. (2010). Pengantar ilmu komunikasi. Bandung: Remaja Rosdakarya.
  45. Pasadeos, Y., Berger, B., & Renfro, R. B. (2010). Public relations as a maturing discipline: An update on research networks. Journal of Public Relations Research, 22(2), 136-158.
  46. Putra, I. G. (2008). Konteks historis praktek humas di Indonesia. Jurnal Ilmu Komunikasi, 6(3), 178-190.
  47. Raaz, O., & Wehmeier, S. (2011). Histories of public relations: Comparing the historiography of British, German dan US public relations. Journal of Communication Management, 15(3), 256-275.
  48. Sallot, L.M., Lyon, L.J., Acosta-Alzuru, C., & Jones, K.O., (2003). From aardvark to zebra: A new millennium analysis of theory development in public relations academic journal. Journal of Public Relations Research, 15(1), 27-90.
  49. Simorangkir, D.N. (2013). Lookism in Indonesia’s public relations industry. Women’s Studies International Forum, 40, 111-120.
  50. Sisco, H.F., Collins, E.L., & Zoch, L.M. (2011). Breadth or depth? A content analysis of the use of public relations theory. Public Relations Review, 37(2), 145-150.
  51. Skerlep, A. (2001). Re-evaluating the role of rhetoric in public relations theory and in strategies of corporate discourse. Journal of Communication Management, 6(2), 176-187.
  52. Sriramesh, K., & Vercic, D. (2009). The global public relations handbook theory, research, and practice. New Jersey: Lawrence Erlbaum Associates.
  53. Toledano, M. (2017). Emergent methods: Using netnography in public relations research. Public Relations Review, 43, 597-604.
  54. Trujillo, N., & Toth, E. L. (1987). Organizational perspectives for public relations research and practice. Mananement Commnunication Quarterly, 1(199).
  55. Watson, T. (2012). The evolution of public relations measurement and evaluation. Public Relations Review, 38(3), 390-398.
  56. Waymer, D. (2013). Democracy and government public relations: Expanding the scope of “relationship” in public relations research. Public Relations Review, 39, 320-331.
  57. Wimmer, R.D., & Dominick, J.R. (2011). Mass media research: An introduction. Boston, MA: Wadsworth Cengage Learning
  58. Wright, D. K. (2011). History and development of public relations education in North America: A critical analysis. Journal of Communication Management, 15(3), 236-255.
  59. Wu, M.-Y. (2005). Can American public relations theories apply to Asian cultures? Public Relations Quarterly, 50(3), 23-27

Full Text:
Article Info
Submitted: 2019-12-01
Published: 2020-01-01
Section: Artikel
Article Statistics: 48 29
Citation :