Personal Branding D_Kadoor untuk Menaikkan Pupolaritas melalui Instagram

Amanah Rakhim Syahida, Fathul Qorib

Abstract


The purpose of doing this research is to know how personal branding a person made by utilizing social media. Like the d_kadoor phenomenon of uploading a unique and unique video. In a number of videos shared by him, it looks Kadir Bachmid or d_kadoor behaving witty. Most imitate the behavior of mothers, ranging from clothing, style to the theme of gossip about arisan. Research on d_kadoor is a personal branding domain so that the theory used is personal branding. While the desired approach in this study is a qualitative approach with only one informant, namely Kadir Bachmid as d_kadoor itself. The results of this study illustrate that personal branding can show popular (famous) people. With the following strategies: 1) social media as a primary need. 2) Creative, inofatif, and have high confidence in Social Media For Personal Branding.3) Sensitive to information that is becoming a trend in society.4) Be entertaining.5) Non verbal and verbal communication has an identity.

Keywords


D_Kadoor; Personal Branding; Agenda Setting; Publicity;

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References


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DOI: http://dx.doi.org/10.24269/ars.v6i1.779

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