Personal Branding D_Kadoor untuk Menaikkan Pupolaritas melalui Instagram

Amanah Rakhim Syahida* -  Universitas Tribuana Tunggadewi Malang, Indonesia
Fathul Qorib -  Universitas Tribuana Tunggadewi Malang, Indonesia

DOI : 10.24269/ars.v6i1.779

The purpose of doing this research is to know how personal branding a person made by utilizing social media. Like the d_kadoor phenomenon of uploading a unique and unique video. In a number of videos shared by him, it looks Kadir Bachmid or d_kadoor behaving witty. Most imitate the behavior of mothers, ranging from clothing, style to the theme of gossip about arisan. Research on d_kadoor is a personal branding domain so that the theory used is personal branding. While the desired approach in this study is a qualitative approach with only one informant, namely Kadir Bachmid as d_kadoor itself. The results of this study illustrate that personal branding can show popular (famous) people. With the following strategies: 1) social media as a primary need. 2) Creative, inofatif, and have high confidence in Social Media For Personal Branding.3) Sensitive to information that is becoming a trend in society.4) Be entertaining.5) Non verbal and verbal communication has an identity.
Keywords
D_Kadoor; Personal Branding; Agenda Setting; Publicity;
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Article Info
Submitted: 2017-12-18
Published: 2018-01-01
Section: Artikel
Article Statistics: 367 259